75 YEARS OF FEMININITY AND FREEDOM!
" What matters most to us is to authentically and radically understand women, and accompany them in their lives. We love being unique, even a bit bold, as Simone Pérèle was throughout her life. Like her, we’repassionate about style, craftsmanship and helping women feel beautiful inside and out. "
MAUD FRIOCOURT, ARTISTIC DIRECTOR
Iconic French lingerie Maison, Simone Pérèle, celebrates 75 years of passion, innovation and excellence. When its founder, a corset maker, opened her atelier in 1948,she had a vision: to revolutionize the landscape of lingerie with new designs never seen before.
In the photograph,
on the right, Madame Simone Pérèle accompanied by one of her model-makers. 1954.
75 YEARS OF INNOVATION
Throughout the years, the Maison has honed this exquisite balance between corsetry craftsmanship and style. This is the very signature of Simone Pérèle. A retrospective on 3 innovations that marked their era.
1948 "SOLEIL"
As women’s needs evolve and shift, so has their lingerie. As early as the 1960’s, Simone Pérèle intuited women’s changing style interests to feel feminine and free. The pointy cups of the “Soleil” model, crafted from nylon lace, was just the thing to awaken women to a new kind of lingerie.
1970 "PÉTALE"
During the 1970’s amidst the feminist revolution, Simone Pérèle’s iconic “Pétale” bra spoke to women with its seamless, invisible, wireless silhouette. Her creativity and audacity have kept pace with every societal evolution, liberating women’s bodies year after year.
2000 SPACER
In the early 2000’s, Simone Pérèle introduced “spacer” technology to the market with the launch of its Andora Collection. The innovative three dimensional (3D) knit revolutionized comfort and fit with its soft, breathable, second-skin cups. This was the birth of a bra made from 3D Spacer.
A LEGACY OF EXPERTISE
From generation to generation, Simone Pérèle continues to cultivate its corsetry and lingerie expertise. Understanding women and anticipating their desires and needs has always been at the core of the creative process. More than just lingerie, Simone Pérèle seeks to deeply connect with and embrace women where they are. Respecting a woman’s body and helping her feel good in her skin is the starting point of every collection–which is then crafted into exceptional quality pieces tailored to her body.
A FAMILY STORY
Today, carried on by the 3rd family generation, Simone Pérèle embodies the plurality of inspiring, free-spirited women who want to feel good about their bodies and assert their convictions. Stéphanie Bujard Pérèle and Mathieu Grodner, the founder's grandchildren, continue to carry on the heritage of this singular brand, with the aim of perpetuating its values. Under the impetus of Mathieu Grodner, the brand set out to conquer the retail market, opening nearly 30 boutiques in just 3 years. Stéphanie Bujard Pérèle, convinced that Simone Pérèle must now accompany women at every moment of their daily lives, launches homewear, sportswear and swimwear collections in 2014, anchoring the House definitively in a fashion DNA.
STÉPHANIE BUJARD PÉRÈLE & MATHIEU GRODNER
FROM KNOW-HOW TO STYLE
This season, Simone Pérèle unveils a new fashion line: Artifice.
A French knit and retro topstitched details: our interpretation of comfort. Bold and on trend.
In dark yet vibrant and seductive colors, it’s a lingerie you want towear everytime. Imagined as the detail that will make the difference under a blazer or in a transparency game. A singular piece in your dressing room.
